Blog 1 gets 10k traffic from India and USA and its CPM is average $1. blog 2 gets same traffic from the USA and its CPM is 3$. which is better? you will definitely say blog2. and here is the effect of country specific traffic. in this post, we will discuss how to target geo-based traffic and increase overall site’s CPM.
Most of the bloggers focus on increase traffic, and it is natural that conversation rates and ad’s CTR are directly proportional to traffic you get and money you earn.
but for high conversion rate(affiliate product purchase) and high CPM for ads you need traffic from Countries like USA or UK as they convert better because of the “purchase power” of users.
>>high traffic from USA or UK
>>better conversation rates
may of us and most of the new bloggers are blogging for Adsense income and they depended on AdSense for earnings. as we all know, one CPM for India is far less than us or UK CPM. so instead of targeting Indian visitors, you can target some high CPM countries and it will make you double or triple of income as Adsense pays high for these countries.
now we are clear why we need to focus on Country specific traffic. but you are thinking that how to do it ? is it possible? yes, it is possible to target USA or Australia visitors sitting from India.
let’s discuss factors that can help you drive country specific traffic.
1. Domain name:
very first and most common factor to focus is your website domain. every country has its own top level domain extension like for India .in, for the USA .us etc. top level domains like .com and .org generally rank higher globally. if you set .in domain then the search engine will tag you country specific and you get most of your traffic from India only.
so better that you use .com or.au (for Australia traffic) domain extension. for traffic target from UK get a .co.uk extension domain for better rankings.
2. Server location of your web host
after selecting a domain, the second thing comes up is web hosting server’s location. suppose your target country is the USA, host your website on USA based servers. you can get the server location information when you are setting up your hostings. like if you are hosting from India with GoDaddy, then they will give you 3 option for server location selection. if you want to target USA traffic then you can use Bluehost as they have their servers in the USA.
you can get the server location information when you are setting up your hostings. like if you are hosting from India with GoDaddy, then they will give you 3 option for server location selection. if you want to target USA traffic then you can use Bluehost as they have their servers in the USA.
if you want to target USA traffic then you can use Hosting Service provided by Bluehost as they have their servers in the USA. and for India, you can prefer Bluehost India.
here you can ask a question that why this is important? if you have a site hosted on targeted country’s server and your visitors are from the same country then because of server’s IP your site will load fast and search engine bot also can identify that your site is in the same country from server’s IP.
3. Geo-targeting using Google Webmaster Tool
it is the very important step that will help your site rank higher in the target country.
Google search console or Google Webmaster tool is the free tool by Google to enhance your website and helps in many ways like sitemap submission and checking, geo-targeting etc.
you can set which country your website is targeted. like if you are targeting us then you can set targeted country as us. this tool will guide google to rank better your site in the specific country.
follow below steps:
1. verify your site with google webmaster tool.
2. go to > Search traffic > International Targeting
3. fill the checkbox and select targeted country from list
4. save changes.
in my case for one of my niche blog, accidently I selected India on targeted country, I was not aware of that change and my all traffic from other countries was dropped and I started getting most of the traffic only from India, so please make sure you don’t make mistake in the selection of country.
Backlinks are very important to determine the popularity of content and for rank high in SERP(search engine result page).
for country specific targeting, you need to get backlinks from that specific country. if you are targeting us then make try to get maximum Backlinks from us based websites. you can get backlinks by guest posting or comment on other blogs.
but make sure they are organic or looks organic as google penguin hate fake or artificial backlinks.
5. Google Business and Google Places
if you have an e-commerce site or a service blog then you can apply this step. you have to claim your business in Google places and get localized by providing address and other required information. make sure you have pinned your Business Location in Google map.
6. Local Directory and search engine submission
you can get country specific Backlinks and rank high for the targeted country by submitting your website to local Directories and search engines. but make sure you not select web directories that are penalized by google panda as this can harm your site’s ranking also. stay sway from link farms.
these are the main affecting factors you can focus to target country specific traffic. after trying each step, you have to monitor which one is working better for your website and you should focus on it to rank higher in SERP.
you can use some tools like Semrush or ahref to keep track of targeted keywords for a specific country. and make changes or give weight on effective factors for your website that are performing better.
are you following any other strategy to target traffic for a particular country? comment your working strategy to target geo-specific audience in the comment.
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here is the list of 20+ high domain authority site to get high-quality Backlinks